Wednesday, 20 January 2010
The title says it all or at least most of this story. For my non UK readers this photo shows 3 well known chocolate bars from the Cadbury company based at Bournville in the West Midlands.
Within the last 24 hours the board of Cadbury have rolled over and sold out to Kraft.
I may live in Yorkshire and have no connection with the company apart from as a customer but there is another connection. Cadbury founded in 1824 by John Cadbury a Quaker and run later by his sons Richard and George. In 1893, George Cadbury bought 120 acres of land close to the works at Bournville and built at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'. By 1900 the estate included 313 cottages and houses set on 330 acres.
I live in a model village Saltaire, here in Yorkshire built again by one man adjacent to his mill. Cadbury has a fine heritage and to just sell it to the highest foreign bidder is in my view misguided at best.