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Wednesday, 20 January 2010

A Sad Day For Chocolate Lovers

Cadbury

The title says it all or at least most of this story. For my non UK readers this photo shows 3 well known chocolate bars from the Cadbury company based at Bournville in the West Midlands.

Within the last 24 hours the board of Cadbury have rolled over and sold out to Kraft.

I may live in Yorkshire and have no connection with the company apart from as a customer but there is another connection. Cadbury founded in 1824 by John Cadbury a Quaker and run later by his sons Richard and George. In 1893, George Cadbury bought 120 acres of land close to the works at Bournville and built at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'. By 1900 the estate included 313 cottages and houses set on 330 acres.

I live in a model village Saltaire, here in Yorkshire built again by one man adjacent to his mill. Cadbury has a fine heritage and to just sell it to the highest foreign bidder is in my view misguided at best.

6 comments:

  1. I remember when I was a little girl, my grandmother giving me sixpence to buy a Crunchie bar. Once in a while I find them in the US and usually buy a few. Happy memories.
    Sunny :)

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  2. I'd say it's a sad day for Cadbury and England. To me Kraft is Cheez Whiz, Velveeta, Kraft Dinner and Miracle Whip. The corporation has no class or taste at all.

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  3. Another great British institution sold off to the highest bidder. I've been to Bourneville, and it's a lovely place. Had a quick visit to Cadbury's factory shop & stocked up on a few Goodies. Didn't do the Cadburyworld tour though.

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  4. Yes, that IS sad!:-(

    (I have had quite a few of their products, and also brought some back to Norway, as presents....)

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  5. Really, Kraft? This must be a ploy to bring better products to the Kraft lineup. Sadly, I think they are taking over the food industry. So many companies here in the U.S. also sell out to foreign bidders.

    ReplyDelete

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